[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gamma.sk\/technologicke-trendy-vytvarajuce-buducnost-medii-a-zabavy-pre-podnikovy-marketing\/#Article","mainEntityOfPage":"https:\/\/www.gamma.sk\/technologicke-trendy-vytvarajuce-buducnost-medii-a-zabavy-pre-podnikovy-marketing\/","headline":"Technologick\u00e9 trendy vytv\u00e1raj\u00face bud\u00facnos\u0165 m\u00e9di\u00ed a z\u00e1bavy pre podnikov\u00fd marketing","name":"Technologick\u00e9 trendy vytv\u00e1raj\u00face bud\u00facnos\u0165 m\u00e9di\u00ed a z\u00e1bavy pre podnikov\u00fd marketing","description":"Platformy, prostredn\u00edctvom ktor\u00fdch sme vystaven\u00ed hudbe, filmom a in\u00fdm form\u00e1m m\u00e9di\u00ed, sa vyv\u00edjaj\u00fa tak\u00fdm tempom, \u017ee je \u0165a\u017ek\u00e9 zabali\u0165 na\u0161e hlavy okolo tohto fenom\u00e9nu. A...","datePublished":"2020-01-22","dateModified":"2020-01-22","author":{"@type":"Person","@id":"https:\/\/www.gamma.sk\/author\/#Person","name":"","url":"https:\/\/www.gamma.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gamma.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gamma.sk\/wp-content\/uploads\/img_a302744_w16553_t1561801730.jpg","url":"https:\/\/www.gamma.sk\/wp-content\/uploads\/img_a302744_w16553_t1561801730.jpg","height":0,"width":0},"url":"https:\/\/www.gamma.sk\/technologicke-trendy-vytvarajuce-buducnost-medii-a-zabavy-pre-podnikovy-marketing\/","wordCount":472,"articleBody":"Platformy, prostredn\u00edctvom ktor\u00fdch sme vystaven\u00ed hudbe, filmom a in\u00fdm form\u00e1m m\u00e9di\u00ed, sa vyv\u00edjaj\u00fa tak\u00fdm tempom, \u017ee je \u0165a\u017ek\u00e9 zabali\u0165 na\u0161e hlavy okolo tohto fenom\u00e9nu. A napriek tomuto tempu, v ktorom sa z\u00e1bavn\u00fd sektor vyv\u00edja, m\u00f4\u017eeme urobi\u0165 ur\u010dit\u00e9 predpovede, ktor\u00e9 bud\u00fa prospe\u0161n\u00e9 pre v\u0161etk\u00fdch z\u00fa\u010dastnen\u00fdch:1. Umel\u00e1 inteligenciaJedn\u00fdm z prv\u00fdch pr\u00edkladov vplyvu AI v medi\u00e1lnom a z\u00e1bavnom priemysle je k\u00e1blov\u00e1 slu\u017eba TiVo , ktor\u00e1 vytvorila personalizovan\u00e9 odpor\u00fa\u010dania zalo\u017een\u00e9 na n\u00e1vykoch sledovania pou\u017e\u00edvate\u013ea.AI m\u00f4\u017ee by\u0165 pou\u017eit\u00e1 na r\u00fdchle vytv\u00e1ranie nov\u00fdch rekl\u00e1m a filmov a na zefekt\u00edvnenie predproduk\u010dn\u00fdch a postproduk\u010dn\u00fdch procesov, \u010do rob\u00ed v\u0161etky kroky s\u00fadr\u017enej\u0161ie, menej n\u00e1kladn\u00e9 a r\u00fdchlej\u0161ie.2. Prisp\u00f4soben\u00e9 reklamyVzh\u013eadom na zv\u00fd\u0161en\u00fa personaliz\u00e1ciu, ktor\u00fa umo\u017e\u0148uje AI, je pravdepodobn\u00e9, \u017ee v\u0161eobecn\u00e9, tradi\u010dn\u00e9 reklamy a umiestnenia produktov bud\u00fa \u010doskoro neexistova\u0165. Tieto met\u00f3dy sa postupne zru\u0161ia v prospech cielenej\u0161ieho, personalizovan\u00e9ho obsahu.Je to len ot\u00e1zka \u010dasu, k\u00fdm sa reklamy stan\u00fa tak personalizovan\u00e9 (s pou\u017eit\u00edm AI, behavior\u00e1lnych \u00fadajov a dokonca rozpozn\u00e1vania tv\u00e1re), \u017ee ka\u017ed\u00e1 reklama je nasmerovan\u00e1 na konkr\u00e9tnu osobu kupuj\u00faceho a nakoniec na konkr\u00e9tnu osobu.3. BlockchainBlockchain je \u010fal\u0161\u00edm prvkom, ktor\u00fd m\u00e1 potenci\u00e1l radik\u00e1lne zmeni\u0165 z\u00e1bavn\u00fd priemysel. Jedn\u00fdm z hlavn\u00fdch probl\u00e9mov sektora je, \u017ee tvorcovia s\u00fa \u010dasto finan\u010dne okradnut\u00ed distrib\u00fatormi a zna\u010dkami.ENX Coin , ktor\u00fa zalo\u017eil RoccStar Youngblood, je jedn\u00fdm z prv\u00fdch pr\u00edkladov decentralizovanej streamingovej platformy, prostredn\u00edctvom ktorej sa tvorcovia, v\u00fdrobcovia a spotrebitelia m\u00f4\u017eu z\u00fa\u010dast\u0148ova\u0165 na spravodlivej\u0161om syst\u00e9me. Youngbloodova hudobn\u00e1 kari\u00e9ra produkuje hity pre Chrisa Browna, Fergie, Jlo, Ushera a \u010fal\u0161\u00edch – a sna\u017e\u00ed sa prinies\u0165 decentraliz\u00e1ciu a efektivitu do priestoru, ktor\u00fd je notoricky odoln\u00fd. Chce tie\u017e poskytn\u00fa\u0165 nov\u00e9 distribu\u010dn\u00e9 modely na odstr\u00e1nenie sprostredkovate\u013ea t\u00fdm, \u017ee p\u00f4jde priamo k spotrebite\u013eom.Jeho platforma pon\u00faka pr\u00edstup k streamovan\u00fdm slu\u017eb\u00e1m a \u017eiv\u00fdm udalostiam pre hudbu, filmy a telev\u00edziu. \u0160pecificky vyu\u017e\u00edva blockchain na vytvorenie meny, ktor\u00e1 je odoln\u00e1 vo\u010di fal\u0161ovaniu a ktor\u00e1 poskytuje transparentnos\u0165 pre v\u0161etk\u00fdch z\u00fa\u010dastnen\u00fdch.V tomto bode sa objavuj\u00fa mnoh\u00e9 ot\u00e1zky t\u00fdkaj\u00face sa z\u00e1bavn\u00e9ho sektora a t\u00fdch, ktor\u00ed do neho investuj\u00fa; je \u0165a\u017ek\u00e9 vedie\u0165, \u010do sa stane s kolekt\u00edvnym sledovan\u00edm, alebo s hlavn\u00fdmi zna\u010dkami. Napriek tomu, \u017ee nem\u00f4\u017eeme predpoveda\u0165, ako sa priemysel bude vyv\u00edja\u0165, m\u00f4\u017eeme urobi\u0165 ur\u010dit\u00e9 predpovede zalo\u017een\u00e9 na tom, \u010do sa stalo.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (16 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Technologick\u00e9 trendy vytv\u00e1raj\u00face bud\u00facnos\u0165 m\u00e9di\u00ed a z\u00e1bavy pre podnikov\u00fd marketing","item":"https:\/\/www.gamma.sk\/technologicke-trendy-vytvarajuce-buducnost-medii-a-zabavy-pre-podnikovy-marketing\/#breadcrumbitem"}]}]